Innovative Green Solutions (IGS) reached out to me about a modern, clean rebranding. IGS provides leading edge products to some of today’s most serious problems. They are a Women Owned Small Business that understands our Nation’s need to create sustainable green solutions in our construction, transportation, and facilities management projects.  Their tagline is “Preserve Tomorrow with Today’s Solutions”.

 

​IGS is a sustainable, clean company providing solar panels, electric car charging stations, and more to the community. For this design, I really wanted to focus on the environmentally friendly and community aspect of the company. For the logo, I created a light bulb to represent the clean energy light bulbs. Inside the light bulb, there is a tree representing their promise to protect the environment and the dot in the middle creates the vision of a person, as well as an “I” for innovative. The typography for “Innovative” was chosen to be bold and stand out while, “Green Solutions” is a bit smaller and italicized to show emphasis of those words.