Purple Petals Brand Identity
Purple Petals is a brand identity concept created for a natural wellness brand centered around herbal remedies and mindful self-care. The brand focuses on plant-based products that help people feel balanced, calm, and grounded.
The visual identity needed to feel soft, natural, and trustworthy while still feeling polished enough for wellness packaging and product marketing. The design direction uses a calm, botanical feel to connect the brand to healing, nature, and everyday self-care.
Client: Daniel & Kia Begotten
Industry: Wellness, Herbal Remedies, Natural Products
Role: Brand Designer
Project Type: Brand Identity
Year: 2024
Focus: Logo design, visual identity, product branding, wellness branding, mockups
Tools Used: Adobe Illustrator, Photoshop, Procreate
The Problem
Wellness brands can sometimes feel too clinical, too trendy, or too generic. Purple Petals needed an identity that felt natural and calming while still looking professional and intentional.
The challenge was to create a brand system that could support herbal remedies, product packaging, and wellness-focused messaging without feeling cluttered or overly decorative.
My Role
I worked as the Brand Designer for this concept. My role focused on creating the visual direction, logo, brand elements, and mockup designs.
I focused on building a brand identity that felt gentle, grounded, and connected to nature.
Design Process
The process included:
Researching herbal wellness and natural product branding
Exploring visual ideas around healing, nature, softness, and balance
Creating a calm brand direction for a plant-based wellness product line
Designing logo concepts and supporting visual elements
Building a soft color and typography direction
Applying the brand identity to product and lifestyle mockups
Refining the final design so it felt clean, natural, and trustworthy
Outcome
The final brand identity gives Purple Petals a soft and polished wellness presence. The design supports the brand’s focus on herbal remedies, mindful self-care, and plant-based healing.
This project shows my ability to create a visual identity that connects brand strategy, product presentation, and emotional tone.